EFX Looks 41.7% Undervalued on GF Value™
Equifax (EFX) is trading at $171.05, 41.7% below its GF Value™ of $293.16, indicating undervaluation. The company has a GF Score™ of 73/100, reflecting strong profitability and growth. Insiders have been net sellers, while institutional gurus show positive ownership. EFX's P/E ratio is 30.06x, below its 5-year median of 44.36x.
How this was made
The 30-second read
Why it matters
The piece provides a valuation perspective but no new financial disclosures, limiting actionable insight.
Market read
Valuation discussion may interest value‑oriented investors; no immediate catalyst for price movement.
What to watch
The article lacks fresh earnings or guidance data; the undervaluation claim rests on a proprietary model.
Background
Equifax is a major U.S. credit bureau; the article discusses its valuation relative to GuruFocus's GF Value metric.
Ticker impact
GuruFocus reports Equifax (EFX) trading 41.7% below its GF Value, indicating potential undervaluation.
Modest upside potential if market re-rates the stock toward its intrinsic value.
Undervaluation is based on proprietary metrics, not new fundamental data; impact depends on investor conviction.
Market effects
Highlights potential undervaluation in the credit‑reporting sector amid evolving mortgage scoring models.
Limited to U.S. markets where Equifax operates.
Minimal global impact; primarily a U.S. credit‑bureau story.
Counterpoint
Insider net selling and moderate financial strength scores may signal underlying concerns despite the valuation gap.
Key entities
- companyEquifax Inc.
U.S. credit reporting firm (ticker EFX).
- personBill Pulte
Director of the Federal Housing Finance Agency, quoted on mortgage scoring trends.



