EQUIFAX INC
Equifax (EFX) is trading at $171.05, 41.7% below its GF Value™ of $293.16, indicating undervaluation. The company has a GF Score™ of 73/100, reflecting strong profitability and growth. Insiders have been net sellers, while institutional gurus show positive ownership. EFX's P/E ratio is 30.06x, below its 5-year median of 44.36x.
GAMBLE JOHN W JR (EVP, CFO & COO) sold 4,500 shares of EQUIFAX INC (EFX) at $187.96 ($0.85M total) on 2026-09-03 under a Rule 10b5-1 trading plan.
Analysts updated ratings and price targets for several companies. Amgen (AMGN) was downgraded to market perform with a $450 target. Equifax (EFX) was upgraded to outperform with a raised target to $245. Lockheed Martin (LMT) was upgraded to buy with a target raised to $674. Other companies include Eaton (ETN), Marvell (MRVL), Sensata (ST), Synopsys (SNPS), Amphenol (APH), Cdw (CDW), Jabil (JBL), Marathon Petroleum (MPC), Phillips 66 (PSX), and Valero Energy (VLO).
Over the past 7 days, AlphAI's AI scored 1 news story mentioning EFX (EQUIFAX INC). Coverage has skewed bullish: 1 bullish, 0 neutral, and 0 bearish.
Recent EFX coverage spans financial news, regulation and market movers.
In the last 30 days, EFX insiders filed 1 SEC Form 4 transaction — no purchases and 1 sale ($846K). The most active reporter was GAMBLE JOHN W JR, EVP, CFO & COO, with 1 filing. 100% of those filings were made under pre-arranged Rule 10b5-1 plans.
The valuation gap suggests a possible buying opportunity if the discount persists.
The insider sale may signal CFO confidence and could exert modest short‑term pressure on the stock.
Positive sentiment from upgrade.
Minor regulatory penalty in India; limited impact on US‑listed Equifax stock.
Equifax shares decline alongside FICO due to sector‑wide pricing pressure.
AlphAI scores every news story that mentions EFX with an AI model for sentiment and relevance, and aggregates insider trades from EQUIFAX INC's SEC EDGAR Form 4 filings. Figures refresh continuously.
Equifax (EFX) is trading at $171.05, 41.7% below its GF Value™ of $293.16, indicating undervaluation. The company has a GF Score™ of 73/100, reflecting strong profitability and growth. Insiders have been net sellers, while institutional gurus show positive ownership. EFX's P/E ratio is 30.06x, below its 5-year median of 44.36x.
2 min readGAMBLE JOHN W JR (EVP, CFO & COO) sold 4,500 shares of EQUIFAX INC (EFX) at $187.96 ($0.85M total) on 2026-09-03 under a Rule 10b5-1 trading plan.
1 min readAnalysts updated ratings and price targets for several companies. Amgen (AMGN) was downgraded to market perform with a $450 target. Equifax (EFX) was upgraded to outperform with a raised target to $245. Lockheed Martin (LMT) was upgraded to buy with a target raised to $674. Other companies include Eaton (ETN), Marvell (MRVL), Sensata (ST), Synopsys (SNPS), Amphenol (APH), Cdw (CDW), Jabil (JBL), Marathon Petroleum (MPC), Phillips 66 (PSX), and Valero Energy (VLO).
2 min readRBI fined TransUnion CIBIL ₹26.82 lakh, CRIF High Mark ₹6.89 lakh, and Equifax ₹1.19 lakh for delayed compensation to complainants, citing non-compliance with its framework. The penalties relate to failures in crediting compensation within the prescribed timeframe for delays in updating or rectifying credit information.
1 min readFHFA Director Bill Pulte ordered Fannie Mae and Freddie Mac to allow all lenders to use VantageScore 4.0 for mortgages, expanding a previous pilot. FICO shares fell 16.68% on Friday, closing at $932.26, as investors reacted to the potential threat to its mortgage-scoring business. VantageScore 4.0 is priced at $0.99 per score, significantly lower than FICO's $10 per score. Equifax and TransUnion shares also declined following Pulte's comments about credit bureau pricing.
2 min readFICO (FICO), Equifax (EFX), and TransUnion (TRU) shares fell sharply after Federal Housing Finance Agency Director Bill Pulte announced potential regulatory changes. Pulte proposed allowing VantageScore as an alternative to FICO in mortgage lending and suggested bi-merge credit reports. Analysts note this could reduce FICO's dominance and impact up to one-third of mortgage inquiries, with varying effects on the credit bureaus' revenues.
3 min readAnalysts George Tong (Goldman Sachs) maintained a Hold rating on Equifax (EFX) with a $199 target. EFX closed at $189.09, consensus target is $212.11. Lucas Servera (Truist Financial) reiterated a Buy on RXO, Inc. (RXO) with a $28 target. RXO closed at $20.00, consensus target is $25.57.
1 min readU.S. stocks fell Friday as a strong jobs report increased expectations of a Fed rate hike. The Labor Department reported 162,000 jobs added in August, above consensus. Markets now price a 58.4% chance of a 25-basis-point rate hike in September. The S&P 500, Nasdaq, and Dow all declined. Lululemon and Adobe dropped on company-specific news.
2 min readFair Isaac (FICO) dropped 15.63% after the Federal Housing Finance Agency allowed all lenders to use VantageScore, ending FICO's monopoly. Equifax (EFX) and TransUnion (TRU) also fell. FICO shares are down 44% YTD. The move aligns with the Trump administration's 2018 Credit Score Competition Act.
2 min readShares of Fair Isaac (FICO), Equifax (EFX), and TransUnion (TRU) fell after FHFA Director Bill Pulte criticized credit bureaus. The decline occurred amid broader market downturns due to hawkish Fed expectations. No specific financial data was provided.
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