$PCOR

Procore (NYSE: PCOR) chair unloads 56,122 shares under preset plan

Procore (PCOR) chair Craig F. Courtemanche Jr. exercised options for 56,122 shares at $2.42 each and sold them at an average price of $53–$54 under a Rule 10b5-1 plan. The sales totaled approximately $2.99 million. He also holds shares indirectly through family trusts.

Original reporting
Published Sep 15, 2026, 12:49 AM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 15, 2026, 6:00 AM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefFinancial news
Primary signal
$PCOR
Bearish
medium confidence
Mentioned
$PCOR
Relevance
6/10
AlphAI data visualization · based on stocktitan.net
Decision brief

The 30-second read

$PCORBearishMed
01

Why it matters

The disclosed sale adds supply pressure and may trigger short‑term price weakness.

02

Market read

New insider sale of $2.5M worth of PCOR shares could influence short‑term trading dynamics.

03

What to watch

Potential tax planning or estate considerations behind the trust sales.

Relevance 6/10Novelty 6/10Timing: reported today

Background

Form 4 filing reveals insider's execution of a pre‑planned 10b5‑1 sale of over 56k shares.

Company-level read

Ticker impact

$PCORBearishMedium confidence
Context

Chair Craig Courtemanche Jr. exercised options and sold 56,122 shares under a 10b5-1 plan at $53‑$54 per share, disclosed in a Form 4 filing.

Expected impact

Potential modest downside as market absorbs $2.5M of shares.

Evidence & confidence

Large insider sale at a premium to option price indicates cashing out; market may view as a bearish signal.

Market effects

Minimal impact on construction software sector; focus remains on broader market sentiment.

US market only; no regional ripple.

Low

Counterpoint

Insider may be diversifying; sale does not reflect company fundamentals.

Key entities

  • Craig F. Courtemanche Jr.

    Chair of Procore's Board, insider seller.

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