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SEC EDGAR$MAX

Cramer Keith sold $149K of MAX

Cramer Keith (Chief Revenue Officer) sold 13,000 shares of MediaAlpha, Inc. (MAX) at $11.49 ($0.15M total) on 2026-09-15 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Cramer Keith
Published Sep 16, 2026, 10:36 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 16, 2026, 10:41 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$MAX
Bearish
medium confidence
Mentioned
$MAX
Relevance
3/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$MAXBearishLow
01

Why it matters

The sale is a routine 10b5-1 execution, unlikely to move the stock significantly.

02

Market read

Small insider sell with limited trading relevance.

03

What to watch

Potential upcoming dilution or secondary offering not disclosed.

Relevance 3/10Novelty 4/10Timing: filing today

Background

Form 4 filing reports insider transactions to the SEC.

Company-level read

Ticker impact

$MAXBearishMedium confidence
Context

Chief Revenue Officer sold 13,000 shares for $149,422 via a 10b5-1 plan.

Expected impact

Potential short-term dip of 0.5‑1% as market digests the sale.

Evidence & confidence

Sale size is modest relative to holdings; insider role suggests limited material impact.

Market effects

Sector

No broader sector impact; isolated insider transaction.

Regional

None.

Global

None.

Counterpoint

What could challenge this read

Insider may be diversifying; sale does not signal lack of confidence.

Key entities

  • Company
    MediaAlpha, Inc.

    Issuer of the shares sold.

  • Insider
    Cramer Keith

    Chief Revenue Officer executing the sale.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

MAX insider trading history →

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