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SEC EDGARSEP 191 min read$DSP

MADDEN LARRY sold $390K of DSP

MADDEN LARRY (Chief Financial Officer) sold 31,644 shares of Viant Technology Inc. (DSP) at an average of $12.33 ($12.10–$12.52, $0.39M total) across 2 trades over 2026-09-16 to 2026-09-18 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · MADDEN LARRY
Published Sep 19, 2026, 12:37 AM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 19, 2026, 1:05 AM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$DSP
Neutral
high confidence
Mentioned
$DSP
Relevance
3/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$DSPNeutralLow
01

Why it matters

The disclosed sale is routine and unlikely to affect DSP's stock price.

02

Market read

Minor insider sale with limited market impact.

03

What to watch

Potential future insider sales if stock continues to rise.

Relevance 3/10Novelty 4/10Timing: filed 2026-09-18

Background

Form 4 filing discloses insider transactions; used by traders to gauge insider sentiment.

Company-level read

Ticker impact

$DSPNeutralHigh confidence
Context

CFO Larry Madden sold 31,644 shares for $390K via a 10b5-1 plan.

Expected impact

No significant impact

Evidence & confidence

Sale size is small relative to float and disclosed via routine filing.

Market effects

Sector

None

Regional

None

Global

None

Counterpoint

What could challenge this read

Sale could signal CFO's view on overvaluation, but size is too small to matter.

Key entities

  • Company
    Viant Technology Inc.

    Issuer of the Form 4 filing.

  • Individual
    Larry Madden

    Chief Financial Officer of Viant Technology.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

DSP insider trading history →

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