Nonko Eugene sold $23K of MAX
Nonko Eugene sold 2,134 shares of MediaAlpha, Inc. (MAX) at an average of $10.66 ($10.54–$10.79) across 2 trades over 2026-09-21 to 2026-09-22 under a Rule 10b5-1 trading plan.
How this was made
The 30-second read
Why it matters
The disclosed sale is modest and pre‑arranged, suggesting limited impact on the stock's valuation.
Market read
A routine insider sale with minimal market relevance.
What to watch
The sale was executed under a pre‑arranged 10b5‑1 plan, reducing the likelihood of informational asymmetry.
Background
SEC Form 4 filing discloses insider transactions; investors monitor these for potential signals.
Ticker impact
Director Nonko Eugene sold 2,134 shares for $22,752 via a 10b5-1 plan, reducing holdings to 800,821 shares.
minimal downward pressure, likely within normal trading variance
The transaction size is small relative to float and was pre‑arranged, so market impact is limited.
Market effects
None
None
None
Counterpoint
If the director's sale signals insider concern, a short position could be considered, but evidence is weak.
Key entities
- CompanyMediaAlpha, Inc.
Public media company listed under ticker MAX.
- DirectorNonko Eugene
Director of MediaAlpha who sold shares.
