Meta Rises 3% as Its Month-Long Run Extends on Muse Buzz; Reddit Nudges Higher

JPMorgan raised its price target for Meta (META) to $920, citing the potential of its new AI agent, Muse. Analyst Doug Anmuth believes Muse could become a leading consumer AI application, driving significant upside. Meta's shares have surged 30% in September, with integrations announced with major retailers. The company aims to monetize Muse through transaction fees, though privacy and competition remain challenges.

Meta's CEO, Mark Zuckerberg, unveiled Muse Charm, a keychain-sized AI device with a fingerprint sensor and real-time voice interactivity, set to launch in December. Muse, Meta's AI assistant, has become the most downloaded app in the US, offering tasks like ordering groceries and managing finances. Meta's stock has rebounded since Muse's launch, adding $300 billion to its market cap. Zuckerberg also announced new Ray-Ban styles and VR glasses, with Muse integration planned.

Amazon blocked Meta's Muse shopping bot, leading Meta to partner with Walmart, Wayfair, and Sephora. Meta's shares surged 37.3% in a month, adding $500B in market cap, while Amazon's shares fell 5.85% in the same period. Amazon's ad business, generating $19.8B in Q2 2026, relies heavily on product discovery, which Muse threatens to disrupt.

Meta Platforms introduced Muse, an AI personal agent, alongside new hardware products. CEO Mark Zuckerberg outlined plans to expand Meta's ecosystem, including smart glasses and VR glasses. Shares rose 4% to $773. Analysts from Morgan Stanley and JPMorgan commented positively, with JPMorgan raising its price target to $920. Meta aims to monetize Muse through subscriptions and transaction fees.

Meta Platforms (META) stock surged over 11% after its AI agent 'Muse' gained traction. Analysts raised price targets to $995, citing potential $50B revenue and $38B added to annual revenue. Muse's growth could boost Meta's profitability, with gross margins up to 76%.

Meta Platforms (META) launched the Muse Charm handheld device, Ray-Ban Meta Audio glasses, and Meta VR Glasses at its Connect 2026 conference. Muse, Meta's AI agent, has 642,000 daily active users in the US, according to Apptopia. The device will go on sale by December, with integration into Meta's AI-enabled smart glasses. Meta shares rose 2.6% at Thursday's open.