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SEC EDGARSEP 251 min read$MAX

Yeh Kuanling Amy sold $28K of MAX

Yeh Kuanling Amy (Chief Technology Officer) sold 3,000 shares of MediaAlpha, Inc. (MAX) at $9.40 on 2026-09-25 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Yeh Kuanling Amy
Published Sep 25, 2026, 11:21 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 25, 2026, 11:26 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$MAX
Neutral
high confidence
Mentioned
$MAX
Relevance
2/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$MAXNeutralLow
01

Why it matters

The disclosed sale is modest and pre‑arranged, offering little new trading insight.

02

Market read

Limited relevance; typical routine insider sale.

03

What to watch

Potential future dilution from upcoming equity grants.

Relevance 2/10Novelty 4/10Timing: today

Background

Form 4 filing reports insider transactions required by SEC; provides transparency on insider activity.

Company-level read

Ticker impact

$MAXNeutralHigh confidence
Context

CTO Yeh Kuanling Amy sold 3,000 shares of MediaAlpha (MAX) for $28,200 under a 10b5‑1 plan on 2026‑09‑25.

Expected impact

No significant impact expected.

Evidence & confidence

Sale size is small relative to total holdings and market cap; executed via pre‑arranged plan.

Market effects

Sector

None; insider transaction does not affect sector dynamics.

Regional

None; company is US‑listed with limited regional exposure.

Global

Low; isolated insider sale.

Counterpoint

What could challenge this read

If the insider had insider knowledge, the sale could signal upcoming weakness.

Key entities

  • company
    MediaAlpha, Inc.

    US‑listed media technology firm (ticker MAX).

  • person
    Yeh Kuanling Amy

    Chief Technology Officer of MediaAlpha.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

MAX insider trading history →

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