$BBWI

Analysts Offer Insights on Consumer Cyclical Companies: Bath & Body Works (BBWI) and On Holding AG (ONON)

Wells Fargo analyst Ike Boruchow maintained a Buy rating on Bath & Body Works (BBWI) with a $24.00 price target. On Holding AG (ONON) received a Buy rating from Citi's Paul Lejuez and a $38.00 target from Berenberg Bank. BBWI closed at $16.45, ONON at $29.96. Analyst consensus: BBWI Hold ($22.20 target), ONON Strong Buy ($42.57 target).

Original reporting
Published Sep 29, 2026, 12:57 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 29, 2026, 2:14 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
Analysts Offer Insights on Consumer Cyclical Companies: Bath & Body Works (BBWI) and On Holding AG (ONON) — source image
Decision brief

The 30-second read

$BBWIBullishMed
01

Why it matters

The new Buy ratings and elevated price targets provide fresh bullish signals that can be acted upon quickly.

02

Market read

The analyst upgrades are likely to generate short-term buying interest in BBWI and ONON.

03

What to watch

Potential supply-chain constraints or consumer spending slowdown could temper upside.

Relevance 6/10Novelty 5/10Timing: today

Background

Analyst rating updates are a common catalyst for short-term price moves in consumer discretionary equities.

Company-level read

Ticker impact

$BBWIBullishMedium confidence
Context

Wells Fargo analyst upgraded Bath & Body Works to Buy with a $24 price target, new rating and target disclosed today.

Expected impact

likely upward pressure as investors price in the new target.

Evidence & confidence

The upgrade is a fresh analyst opinion with a concrete price target, which can move the stock in the short term.

$ONONBullishMedium confidence
Context

Citi reiterated a Buy rating on On Holding AG with a $42.57 average target and Berenberg initiated coverage with a $38 target, both new today.

Expected impact

potential price lift as the market absorbs the bullish consensus.

Evidence & confidence

New analyst coverage and elevated targets constitute fresh, material information for traders.

Market effects

Both upgrades reinforce a positive outlook for the Consumer Cyclical sector.

U.S. consumer discretionary stocks may see modest buying pressure.

Limited to investors tracking U.S. consumer stocks; no broader macro impact.

Counterpoint

Some investors may view the high price targets as overoptimistic given recent price performance.

Key entities

  • Wells Fargo

    Issued Buy rating and $24 target for BBWI.

  • Citi

    Reiterated Buy rating for ONON.

  • Berenberg Bank

    Initiated coverage with $38 target for ONON.

Related articles

$ONONHighAI 8/10

Why On Holding Stock Popped Today

On Holding (ONON) shares rose 13% after its Investor Day, where it outlined a strategy to maintain a 65% gross profit margin through 2029, exceeding Nike's 43%. The company also reiterated its 2026 sales growth guidance of over 20% and announced a $1B share buyback plan. ONON has named Kylian Mbappé as its global ambassador for soccer market entry.

$ONONMed

On Holding (ONON) Approves a $1 Billion Buyback Alongside its 2029 Targets

On Holding AG (NYSE:ONON) announced a $1 billion share buyback and set long-term targets, including CHF 5.6 billion in net sales by 2029. The company expects high-teens annual growth and a 22% adjusted EBITDA margin. Shares rose 9%. On plans to expand into football and golf while maintaining growth and margins. Concerns include tariff exposure and competition from Nike and Adidas.