$BBWI

Bath & Body Works, Inc.

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$14
Nash Sarah E
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See all $BBWI insider activity →
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Spotting winners: Bath and Body Works (NYSE:BBWI) and beauty and cosmetics retailer stocks in Q2

Bath & Body Works (BBWI) reported Q2 revenue of $1.51B, down 2.3% YoY, beating estimates by 1.2%. EPS beat but missed guidance. Stock up 14.9%. Ulta (ULTA) reported $3.04B revenue, up 8.9% YoY, beating estimates. Stock up 11.6%. Sally Beauty (SBH) reported flat revenue, in line with estimates. Stock up 10.6%. Warby Parker (WRBY) reported $235.5M revenue, up 9.8% YoY, missing estimates by 1%. Stock down 12.7%.

Bath & Body Works makes a big move for the holidays

Bath & Body Works is expanding its partnership with Ulta Beauty for the holidays, introducing exclusive products like the discontinued Pink Suede fragrance. This move is part of a strategy to reach customers beyond its own stores, as the company faces a 5.4% decline in in-store sales. Deloitte expects holiday spending to rise 4% to $1,654 per household.

Bath & Body Works faces surprising problem as Americans return to malls

Bath & Body Works reports a 5.4% decline in U.S. and Canadian store sales in Q2 2026, despite a 5% increase in mall visits. The company plans to shift 75% of stores outside malls, citing better performance in off-mall locations. Direct sales grew by 3%, while international sales increased by 24.9%. The retailer aims to improve store navigation and expand distribution through Amazon and Ulta Beauty.

BBWI sentiment & insider activity

Over the past 7 days, AlphAI's AI scored 1 news story mentioning BBWI (Bath & Body Works, Inc.). Coverage has been balanced: 0 bullish, 1 neutral, and 0 bearish.

Recent BBWI coverage spans financial news, earnings and corporate actions.

In the last 30 days, BBWI insiders filed 1 SEC Form 4 transaction — no purchases and 1 sale ($14). The most active reporter was Nash Sarah E with 1 filing.

What's driving BBWI

AlphAI scores every news story that mentions BBWI with an AI model for sentiment and relevance, and aggregates insider trades from Bath & Body Works, Inc.'s SEC EDGAR Form 4 filings. Figures refresh continuously.

News on $BBWI

Score

Spotting winners: Bath and Body Works (NYSE:BBWI) and beauty and cosmetics retailer stocks in Q2

Bath & Body Works (BBWI) reported Q2 revenue of $1.51B, down 2.3% YoY, beating estimates by 1.2%. EPS beat but missed guidance. Stock up 14.9%. Ulta (ULTA) reported $3.04B revenue, up 8.9% YoY, beating estimates. Stock up 11.6%. Sally Beauty (SBH) reported flat revenue, in line with estimates. Stock up 10.6%. Warby Parker (WRBY) reported $235.5M revenue, up 9.8% YoY, missing estimates by 1%. Stock down 12.7%.

Bath & Body Works makes a big move for the holidays

Bath & Body Works is expanding its partnership with Ulta Beauty for the holidays, introducing exclusive products like the discontinued Pink Suede fragrance. This move is part of a strategy to reach customers beyond its own stores, as the company faces a 5.4% decline in in-store sales. Deloitte expects holiday spending to rise 4% to $1,654 per household.

Bath & Body Works faces surprising problem as Americans return to malls

Bath & Body Works reports a 5.4% decline in U.S. and Canadian store sales in Q2 2026, despite a 5% increase in mall visits. The company plans to shift 75% of stores outside malls, citing better performance in off-mall locations. Direct sales grew by 3%, while international sales increased by 24.9%. The retailer aims to improve store navigation and expand distribution through Amazon and Ulta Beauty.

$BBWILow

Bath & Body Works Grants CEO Major Performance Stock Award

Bath & Body Works (BBWI) granted CEO Daniel Heaf a performance stock unit award worth $10 million, or 591,366 shares, tied to stock price targets and relative performance over four years. The award vests based on share prices between $40 and $100 and total shareholder return compared to the S&P 1500 Consumer Discretionary Distribution & Retail Index.

$BBWILow

Bath & Body Works, Inc. (BBWI): Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers: Compensatory Arrangements of Certain Officers

Bath & Body Works, Inc. (BBWI) filed an SEC Form 8-K — Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers: Compensatory Arrangements of Certain Officers. Item 5.02. Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers. On September 21, 2026, the Human Capital and Compensation Committee of the Board of Directors of Bath & Body Works, Inc. (

$BBWILow

Is Bath & Body Works (BBWI) Undervalued On Activist Pressure For A Sale?

Barington Capital Group has taken an activist stake in Bath & Body Works (BBWI), pushing for a potential sale, share repurchases, and board seats, citing undervaluation. Shares closed at $17.19, down 31.78% over a year. Analysts and models suggest fair value estimates between $24.06 and $39.78, indicating a significant discount. The company faces risks like mall exposure and shifting consumer tastes.

$BBWILow

Learn Why The Bull Case For Bath & Body Works Stock Could Change Following Sale Push

Barington Capital Group disclosed a stake in Bath & Body Works, urging a sale, share repurchases, and board changes. The activist's push challenges the company's capital allocation strategy, focusing on digital upgrades and expansion. Analysts project 2029 revenue of $7.6B and earnings of $708.4M, with a 53% potential upside. Risks include digital underperformance and margin pressures.

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