AlphAIAlphAI — Financial news for AI agents
SEC EDGAROCT 141 min read$MAX

Nonko Eugene sold $33K of MAX

Nonko Eugene sold 3,201 shares of MediaAlpha, Inc. (MAX) at an average of $10.22 ($10.12–$10.41) across 3 trades over 2026-10-12 to 2026-10-14 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Nonko Eugene
Published Oct 14, 2026, 10:32 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Oct 14, 2026, 10:36 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$MAX
Bearish
high confidence
Mentioned
$MAX
Relevance
2/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$MAXBearishLow
01

Why it matters

The disclosed sale is modest in size and unlikely to move the stock significantly.

02

Market read

Routine insider sale with limited market impact.

03

What to watch

Potential upcoming corporate actions or compensation plans not disclosed.

Relevance 2/10Novelty 2/10Timing: after-hours filing on 2026-10-14

Background

SEC Form 4 filing discloses insider transactions. MediaAlpha, Inc. (MAX) is a US-listed media company.

Company-level read

Ticker impact

$MAXBearishHigh confidence
Context

Director Nonko Eugene sold 3,201 shares of MediaAlpha, Inc. (MAX) for $32,730 via a 10b5-1 plan.

Expected impact

likely pressure as the market prices in the insider sell

Evidence & confidence

A routine 10b5-1 sale of under $33K by a director is generally viewed as neutral to mildly negative, with minimal impact on price.

Market effects

Sector

none

Regional

none

Global

none

Counterpoint

What could challenge this read

The sale may be unrelated to fundamentals and could be a routine liquidity move.

Key entities

  • company
    MediaAlpha, Inc.

    Issuer of the stock (ticker MAX) whose director sold shares.

  • person
    Nonko Eugene

    Director of MediaAlpha who executed the sale.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

MAX insider trading history →

Related articles

SEP 1
$SBGIMed

Q2 Earnings Outperformers: Sinclair (NASDAQ:SBGI) And The Rest Of The Media & Entertainment Stocks

Sinclair (SBGI) stock rose 30.9% to $51.46 after Q2 earnings. Getty Images (GETY) reported $229.1M revenue, down 2.5% YoY, missing estimates; stock fell 44.4% to $0.25. MediaAlpha (MAX) reported $316.9M revenue, up 25.9% YoY, beating expectations; stock down 8.5% to $12.63. Taboola (TBLA) reported $476.8M revenue, up 2.4% YoY, missing estimates; stock down 28.6% to $3.78.

finance.yahoo.com3 min
JUL 29
$MAXHigh

MEDIAALPHA ANNOUNCES SECOND QUARTER 2026 FINANCIAL RESULTS

MediaAlpha, Inc. (MAX) filed an SEC Form 8-K — Results of Operations and Financial Condition. Exhibit 99.1 MEDIAALPHA ANNOUNCES SECOND QUARTER 2026 FINANCIAL RESULTS Second Quarter Revenue Growth of 26%; Record Revenue of $316.9 million Second Quarter Net Income of $41.8 million; Adjusted EBITDA (1) of $29.3 million Repurchased over $41 million of stock during the First H

SEC EDGAR 8-K4 min
OCT 23
$RENTMed

Nexus Capital Management LP (Cohen Michael S, Flesh Daniel E.) purchased $2.2M of RENT (indirect holdings)

Nexus Capital Management LP purchased 632,922 indirectly-held shares of Rent the Runway, Inc. (RENT) at $3.55 ($2.25M total) on 2026-10-21. Filed jointly with Gateway Runway, LLC (Director), Gateway Runway Intermediate Holdings, Inc. (Director), NEXUS SPECIAL SITUATIONS III, L.P. (Director), NEXUS SPECIAL SITUATIONS III (CAYMAN), L.P. (Director), Nexus Special Situations GP III, LP (Director), Nexus Partners III, LLC (Director), Cohen Michael S (Director), Flesh Daniel E. (Director) and Giangiacomo Damian (Director).

SEC EDGAR1 min