Nonko Eugene sold $33K of MAX
Nonko Eugene sold 3,201 shares of MediaAlpha, Inc. (MAX) at an average of $10.22 ($10.12–$10.41) across 3 trades over 2026-10-12 to 2026-10-14 under a Rule 10b5-1 trading plan.
How this was made
The 30-second read
Why it matters
The disclosed sale is modest in size and unlikely to move the stock significantly.
Market read
Routine insider sale with limited market impact.
What to watch
Potential upcoming corporate actions or compensation plans not disclosed.
Background
SEC Form 4 filing discloses insider transactions. MediaAlpha, Inc. (MAX) is a US-listed media company.
Ticker impact
Director Nonko Eugene sold 3,201 shares of MediaAlpha, Inc. (MAX) for $32,730 via a 10b5-1 plan.
likely pressure as the market prices in the insider sell
A routine 10b5-1 sale of under $33K by a director is generally viewed as neutral to mildly negative, with minimal impact on price.
Market effects
none
none
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Counterpoint
The sale may be unrelated to fundamentals and could be a routine liquidity move.
Key entities
- companyMediaAlpha, Inc.
Issuer of the stock (ticker MAX) whose director sold shares.
- personNonko Eugene
Director of MediaAlpha who executed the sale.
