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SEC EDGAROCT 141 min read

Nonko Eugene sold $204K of MAX (indirect holdings)

Nonko Eugene sold 20,001 indirectly-held shares of MediaAlpha, Inc. (MAX) at an average of $10.21 ($10.11–$10.37, $0.20M total) across 3 trades over 2026-10-12 to 2026-10-14 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Nonko Eugene
Published Oct 14, 2026, 10:32 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Oct 14, 2026, 10:36 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
MARKET
Neutral
AI market analysis
Mentioned
$MAX
Relevance
3/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

Low
01

Why it matters

The transaction is a routine insider sale with limited price impact.

02

Market read

Small insider sale; unlikely to move the stock significantly.

03

What to watch

Potential future dilution or upcoming corporate actions not disclosed.

Relevance 3/10Novelty 3/10Timing: after-hours filing

Background

SEC Form 4 filing by Director Nonko Eugene showing a $204K open‑market sale of MediaAlpha shares under a 10b5‑1 plan.

Market effects

Sector

Minimal impact on media sector; insider sale size is modest.

Regional

No regional effect expected.

Global

Negligible on global markets.

Counterpoint

What could challenge this read

The sale could signal insider concern, but size is too small to warrant a trade.

Key entities

  • company
    MediaAlpha, Inc.

    Issuer of the shares sold in the Form 4 filing.

  • person
    Nonko Eugene

    Director of MediaAlpha executing the sale.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

MAX insider trading history →

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