Will Hershey's Halloween Week Earnings Trick or Treat Investors?
Hershey (HSY) reports Q3 earnings on Oct. 29, covering Halloween sales. Q2 saw 6.6% sales growth to $2.79B, 57% EPS growth to $1.90, and 629% net income growth. The company raised its 2026 EPS outlook to $8.36-$8.52. Shares fell 12% in the past year, with a forward P/E of 17.
How this was made

The 30-second read
Why it matters
The guidance lift could attract short covering and buying ahead of the earnings release, but macro risks keep the upside limited.
Market read
Hershey's guidance update is the primary new fact; investors will watch Q3 results for confirmation.
What to watch
Potential impact of El Niño on cocoa supply and consumer price sensitivity.
Background
Hershey's Q2 showed strong sales growth driven by price increases, but volume fell 8%. The company now raises its FY2026 EPS outlook ahead of the Halloween‑season Q3 earnings.
Ticker impact
The article reports Hershey's raised FY2026 adjusted EPS outlook to $8.36-$8.52 and previews its upcoming Q3 earnings on Oct. 29.
possible upside if Q3 beats expectations; downside risk if volumes fall or guidance is missed
Guidance lift signals management confidence, but volume weakness and macro risks (cocoa price, El Niño) could pressure the share price.
Market effects
Candy and snack sector may see similar pricing pressure from cocoa cost trends.
North American discretionary consumer spending could affect peers.
Limited; primarily relevant to US consumer discretionary investors.
Counterpoint
If volume declines continue, the guidance may be overly optimistic.
Key entities
- CompanyThe Hershey Company
US‑listed candy and snack maker (NYSE: HSY).



