Yeh Kuanling Amy sold $35K of MAX
Yeh Kuanling Amy (Chief Technology Officer) sold 3,000 shares of MediaAlpha, Inc. (MAX) at $11.77 on 2026-10-16 under a Rule 10b5-1 trading plan.
How this was made
The 30-second read
Why it matters
The disclosed sale is modest in size relative to total holdings, suggesting limited immediate price impact.
Market read
A small insider sale that may cause slight short-term pressure but unlikely to drive significant price movement.
What to watch
Potential upcoming corporate events or earnings that could contextualize the insider's timing.
Background
Form 4 filings disclose insider transactions and are used to gauge insider sentiment.
Ticker impact
CTO Yeh Kuanling Amy sold 3,000 shares of MediaAlpha for $35,310 via a 10b5-1 plan, reducing her stake to 543,091 shares.
likely modest pressure as the market prices in the insider sell
Form 4 filing is a primary source; the sale size is modest but could prompt short-term sell pressure.
Market effects
Minimal impact on the broader media/technology sector.
Limited to US markets where MAX trades.
Low
Counterpoint
The sale may be routine under a pre-arranged plan and not indicate any fundamental concerns.
Key entities
- CompanyMediaAlpha, Inc.
US-listed media technology firm (ticker MAX).
- IndividualYeh Kuanling Amy
Chief Technology Officer of MediaAlpha.
