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SEC EDGAROCT 221 min read

Nonko Eugene sold $253K of MAX (indirect holdings)

Nonko Eugene sold 21,819 indirectly-held shares of MediaAlpha, Inc. (MAX) at an average of $11.58 ($11.39–$11.72, $0.25M total) across 3 trades over 2026-10-19 to 2026-10-21 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Nonko Eugene
Published Oct 22, 2026, 1:40 AM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Oct 22, 2026, 2:02 AM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
MARKET
Neutral
AI market analysis
Mentioned
$MAX
Relevance
3/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

Low
01

Why it matters

The sale is modest and unlikely to move the stock price materially.

02

Market read

Routine insider sale with limited market impact.

03

What to watch

none

Relevance 3/10Novelty 2/10Timing: after-hours filing

Background

SEC Form 4 filing discloses a director's sale of 21,819 shares of MediaAlpha, Inc. for $252,657.

Market effects

Sector

none

Regional

none

Global

none

Counterpoint

What could challenge this read

none

Key entities

  • company
    MediaAlpha, Inc.

    Issuer of the securities sold.

  • person
    Nonko Eugene

    Director and insider reporting the sale.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

MAX insider trading history →

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