Cramer Keith sold $137K of MAX
Cramer Keith (Chief Revenue Officer) sold 12,000 shares of MediaAlpha, Inc. (MAX) at $11.39 ($0.14M total) on 2026-10-19 under a Rule 10b5-1 trading plan.
How this was made
The 30-second read
Why it matters
The disclosed sale could trigger short‑term price weakness, but the overall impact is limited given the modest amount and retained holdings.
Market read
A small insider sell by a senior executive may cause brief negative sentiment for MAX, but broader market impact is limited.
What to watch
The insider retains a sizable stake (239k shares) and the sale size is modest relative to total float.
Background
SEC Form 4 filings provide the first public disclosure of insider transactions, which can affect investor perception.
Ticker impact
Chief Revenue Officer Cramer Keith sold 12,000 shares of MediaAlpha (MAX) for $136,645 via a 10b5-1 plan, reducing his stake to 239,303 shares.
likely downward pressure as the market prices in the insider sell
A C-level insider sold over $130k of stock; while the amount is modest, such sales often trigger short-term negative sentiment.
Market effects
Minimal impact on the broader media sector; the sale is company‑specific.
No regional effect; the filing is isolated to the issuer.
Low global relevance; only relevant to investors in MAX.
Counterpoint
The sale may be routine under a pre‑arranged 10b5‑1 plan and not indicative of future performance.
Key entities
- CompanyMediaAlpha, Inc.
Public media company listed under ticker MAX.
- ExecutiveCramer Keith
Chief Revenue Officer of MediaAlpha, reporting the insider sale.
