$NFLX

SMITH BRADFORD L sold $1.2M of NFLX

SMITH BRADFORD L sold 17,980 shares of NETFLIX INC (NFLX) at an average of $64.03 ($63.55–$65.14, $1.15M total) across 3 trades on 2026-10-26 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · SMITH BRADFORD L
Published Oct 27, 2026, 8:20 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Oct 27, 2026, 8:25 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$NFLX
Bearish
medium confidence
Mentioned
$NFLX
Relevance
5/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$NFLXBearishLow
01

Why it matters

The disclosed sale is modest and unlikely to move the stock significantly, but it adds to the flow of insider activity data.

02

Market read

A routine insider sale with limited market impact; primarily of interest to traders monitoring insider activity.

03

What to watch

No new strategic or financial information accompanies the filing.

Relevance 5/10Novelty 2/10Timing: post‑market filing on 2026‑10‑27

Background

SEC Form 4 filing discloses insider transactions; directors often use 10b5‑1 plans for scheduled sales.

Company-level read

Ticker impact

$NFLXBearishMedium confidence
Context

Director Smith Bradford L sold 17,980 Netflix shares for $1.15M via a 10b5‑1 plan, reducing his holding to 79,690 shares.

Expected impact

likely slight downward pressure as the market prices the insider sell

Evidence & confidence

A director offloading over $1M of stock signals potential concerns, but the amount is modest relative to market cap.

Market effects

Minimal impact on the streaming sector; insider sales are routine.

None

Low

Counterpoint

The sale could be a routine liquidity event unrelated to fundamentals.

Key entities

  • Netflix Inc.

    US‑listed streaming media company (NASDAQ: NFLX).

  • Smith Bradford L

    Director of Netflix who executed the sale.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

Related articles

$GOOGMed

France Proposes €0.055 per GB Tax on Google, Meta, Netflix & More

France's National Assembly voted to tax US companies €0.055 per GB of data sent to French users, targeting firms like Google, Meta, Amazon, Netflix, and Akamai. The measure, part of the 2027 budget, aims to generate €10B annually. It requires ISPs to track data flow and report to tax authorities. The tax must pass further budget approvals to become law.

$GOOGMed

French lawmakers approve $11.2 billion internet tax based on traffic usage, costs $0.06 per gigabyte of content accessed — US tech giants like Google and Meta face new levies on content delivered to French subscribers

France approved a tax on internet data usage, costing €0.055 per gigabyte for content providers like Google, Meta, Netflix, and Amazon. The tax, estimated to generate €10 billion annually, targets companies generating substantial internet traffic. Internet service providers will measure and report data volumes to tax authorities. The proposal must still pass further parliamentary scrutiny.

$GOOGMed

Per-gigabyte tax on Google and Netflix traffic wins French vote 11-10

France's National Assembly voted 11-10 to impose a €0.055 per gigabyte tax on data traffic from companies like Google, Meta, Amazon, Netflix, and Akamai, aiming to raise €10 billion. The tax would be measured by internet providers and capped at 15% of French revenue or 2% of total revenue. The government opposes the measure, and the bill remains in early stages of the budget process.

$GOOGMed

French lawmakers vote 11-10 to tax Netflix and Google €0.055 per GB of data sent to users. Big platforms pay, users may still feel it.

French lawmakers voted 11-10 to tax content providers €0.055 per GB of data sent to users, potentially raising €10B annually. The tax targets large tech firms like Google, Meta, Amazon, Netflix, and Akamai, which account for half of France's data traffic. The government opposed the measure, which is not yet law and may face further hurdles. The tax could be passed on to users through higher subscription prices.

$NFLXMed

Gigabyte Tax Passes in France as Netflix, Google and Meta

France's National Assembly passed a 5.5 euro cent tax per gigabyte delivered by digital platforms, targeting companies like Netflix, Google, and Meta. The tax aims to generate 5-10 billion euros annually, with caps limiting exposure for large platforms. The Senate may still remove the measure before it becomes law in 2027.