$HAS

UBS raises Hasbro stock price target to $137 on earnings growth

UBS raised its price target for Hasbro (NASDAQ:HAS) to $137 from $120, citing improved earnings and strong growth trends. The stock trades at $118.33, near its 52-week high, with a 57% gain over the past year. Hasbro reported strong Q3 results, exceeding earnings and revenue expectations, and raised its full-year outlook. The company's diluted EPS is $6.71, with a P/E ratio of 17.76.

Original reporting
Published Oct 28, 2026, 9:34 AM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Oct 28, 2026, 9:50 AM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefFinancial news
Primary signal
$HAS
Bullish
high confidence
Mentioned
$HAS
Relevance
7/10
AlphAI data visualization · based on investing.com
Decision brief

The 30-second read

$HASBullishMed
01

Why it matters

The higher target could attract new buying interest and support the stock near its 52‑week high.

02

Market read

A fresh analyst upgrade with a concrete price target provides a short‑term trading cue for HAS.

03

What to watch

Potential headwinds from supply chain constraints and competition in digital gaming.

Relevance 7/10Novelty 7/10Timing: pre‑market today

Background

UBS analysts highlighted Hasbro's earnings growth, strong margins, and expansion in China as reasons for the target raise.

Company-level read

Ticker impact

$HASBullishHigh confidence
Context

UBS raised its price target on Hasbro to $137, citing improved earnings and growth at Wizards of the Coast.

Expected impact

likely upward pressure as investors price in the higher target

Evidence & confidence

The new target is a fresh analyst action and the stock is trading below it, creating a clear catalyst.

Market effects

The upgrade may lift sentiment across the broader toy and entertainment sector.

U.S. consumer discretionary stocks could see modest gains.

Limited to markets tracking U.S. consumer stocks.

Counterpoint

The target increase may be premature if earnings growth slows after the tariff refund period.

Key entities

  • Hasbro Inc.

    U.S. toy and entertainment company.

  • UBS

    Investment bank that issued the upgraded price target.

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Super Micro (SMCI) rose 9.67% on stronger-than-expected revenue outlook, projecting $18.5B-$19.5B for Q1. Hasbro (HAS) gained 1.26% after Q3 earnings beat estimates by 55.91%. Equifax (EFX) surged 10.7% on Q3 results, despite lowering full-year revenue guidance. AT&T (T) shares fell 5.96% despite raising 2026 earnings guidance.