UBS raises Hasbro stock price target to $137 on earnings growth
UBS raised its price target for Hasbro (NASDAQ:HAS) to $137 from $120, citing improved earnings and strong growth trends. The stock trades at $118.33, near its 52-week high, with a 57% gain over the past year. Hasbro reported strong Q3 results, exceeding earnings and revenue expectations, and raised its full-year outlook. The company's diluted EPS is $6.71, with a P/E ratio of 17.76.
How this was made
The 30-second read
Why it matters
The higher target could attract new buying interest and support the stock near its 52‑week high.
Market read
A fresh analyst upgrade with a concrete price target provides a short‑term trading cue for HAS.
What to watch
Potential headwinds from supply chain constraints and competition in digital gaming.
Background
UBS analysts highlighted Hasbro's earnings growth, strong margins, and expansion in China as reasons for the target raise.
Ticker impact
UBS raised its price target on Hasbro to $137, citing improved earnings and growth at Wizards of the Coast.
likely upward pressure as investors price in the higher target
The new target is a fresh analyst action and the stock is trading below it, creating a clear catalyst.
Market effects
The upgrade may lift sentiment across the broader toy and entertainment sector.
U.S. consumer discretionary stocks could see modest gains.
Limited to markets tracking U.S. consumer stocks.
Counterpoint
The target increase may be premature if earnings growth slows after the tariff refund period.
Key entities
- companyHasbro Inc.
U.S. toy and entertainment company.
- analystUBS
Investment bank that issued the upgraded price target.




