BAC Sees Untapped Merrill Banking Potential: Can Cross-Selling Pay Off?
Bank of America (BAC) sees potential to expand banking relationships with Merrill Wealth Management clients, aiming to increase lending and deposits. The company reported Q3 2026 growth in GWIM client balances and loans, with revenues up 13% YoY. Competitors like Morgan Stanley and JPMorgan Chase are also leveraging integrated platforms for similar growth. BAC's stock has declined 5.7% in six months, trading at a P/TB ratio of 1.77, below the industry average.






