WPP Q3 Revenue Edges Up; Confirms FY26 Outlook

WPP Creative has won the global creative account for Henkel from Omnicom, including brands like Persil and Schwarzkopf. WPP also won Henkel's £630m European media business last November. Henkel is a medium-sized international account WPP has recently acquired, consolidating creative and media services.

WPP reported Q3 like-for-like revenue of $4.39B, down 2.1% but with 0.5% organic growth. Its media segment grew for the first time in two years, driven by the U.S. WPP retained global media duties for Coca-Cola and was named DoorDash's first global media partner. The company maintained its 2026 guidance and cited sequential improvements as signs its turnaround plan is on track.

WPP reported Q3 2026 revenue up 0.5% and net sales down 2.1%. The company expects growth in 2027 but faces a 600 basis point drag from client losses, partially offset by new business wins. WPP's shares rose 0.78% in premarket trading to $26. The company's Elevate28 strategy aims to return to consistent growth by 2028.

WPP reported Q3 revenue of £3.27B, with top 25 clients' LFL revenue down 2.7%, an improvement from Q2's 3.2% decline. The decline is attributed to client assignment losses from the prior year, with notable impacts in CPG, Tech, and Digital sectors.

WPP's shares rose 3% after Q3 results showed a smaller-than-expected decline in underlying revenue. Media and production businesses grew, supporting the company's turnaround plan. Revenue figures were not disclosed.

WPP reported Q3 like-for-like revenue growth of 2.5% in Production, but a 5.1% decline in Creative, citing lower client spending. Burson PR returned to growth, while Enterprise Solutions outperformed. North America and the U.K. improved, but China and the Middle East declined. WPP reaffirmed its 2026 guidance, targeting £500M in structural savings by 2028. The company highlighted client wins, including renewals with Coca-Cola and new partnerships with Alphabet's Waymo and Nestlé.