Jon Cook to exit WPP, Eric Campbell to succeed as VML Global CEO
WPP announced Jon Cook, CEO of VML and WPP Creative, will depart in March 2027. Eric Campbell, current North America CEO, will succeed him. Cook led VML's growth and the 2024 merger of VMLY&R and Wunderman Thompson. WPP CEO Cindy Rose praised Cook's contributions and Campbell's leadership.





