WPP Gets a Turnaround Bounce, Not a Victory Lap
WPP, the UK advertising group, reported first-half results with revenue less pass-through costs down 4.7% to £4.75 billion, better than expected, and headline operating profit down 2.7% to £398 million. Adjusted pre-tax profit fell 7.7% to £277 million. Shares rose up to 29% after CEO Cindy Rose cited cost cuts, restructuring, and new business wins, plus plans to raise at least £200 million from asset disposals.



