Ferrari’s controversial Luce EV is sold out for 2027
Ferrari's CEO Benedetto Vigna announced that the 2027 production run of the Luce EV, priced from $615,000, is sold out. The company raised its full-year guidance to €3 billion in adjusted earnings, citing strong demand for customizations. Ferrari reported third-quarter revenue of €1.9 billion, up 7%, and net income of €431 million, up 13%.
How this was made
The 30-second read
Why it matters
A fully allocated 2027 production run reduces forward demand uncertainty and reinforces Ferrari’s ability to monetize personalization, coinciding with raised full-year guidance.
Market read
Traders may re-rate Ferrari’s EV demand outlook and margin durability based on the allocation statement and guidance raise.
What to watch
The article does not disclose unit volumes for Luce, and it relies on an executive quote without a breakdown of customer identities or reservation terms.
Background
Luce is Ferrari’s first electric car, designed by Jony Ive, and was widely criticized at debut in May.
Ticker impact
Ferrari CEO Benedetto Vigna says the 2027 Luce EV production run is fully allocated, with every planned car already sold.
Likely positive bias as the market prices in stronger-than-expected EV demand and reduced near-term volume risk.
The article provides a direct executive statement on allocation status and ties it to broader financial strength and raised full-year guidance.
Market effects
Signals that at least some premium EV launches can clear demand risk via pre-allocation, potentially improving sentiment toward luxury automakers’ EV economics.
Limited direct regional read-through; primarily affects European luxury auto sentiment.
Could modestly influence global luxury auto and EV demand narratives, but the story is company-specific.
Counterpoint
“Fully allocated” may reflect constrained supply and high pricing rather than broad EV demand, so upside could be limited if production or customer mix changes.
Key entities
- companyFerrari
Says 2027 Luce EV production is fully allocated and raised full-year adjusted earnings guidance.
- executiveBenedetto Vigna
Ferrari CEO who stated the 2027 Luce allocation is fully allocated during the third-quarter earnings call.
