Ferrari Luce EV sold out until 2028 as critics proved wrong
Ferrari reported that its Luce EV is sold out until 2028, with CEO Benedetto Vigna noting strong demand and full allocation for next year. The company expects further growth and has no manufacturing or demand issues. Analysts estimate 1,000-1,100 units sold. Ferrari also reported a 7% year-on-year increase in net revenue and raised its 2026 revenue forecast to 7.65 billion euros. The Luce, priced near $1 million, is Ferrari's first EV and features in-house technology.
How this was made
The 30-second read
Why it matters
The full allocation through 2028 and raised 2026 revenue guidance suggest stronger than expected demand for luxury EVs.
Market read
Ferrari's EV demand news may lift the stock and influence the luxury automotive sector.
What to watch
Potential supply chain constraints for new EV components and macro‑economic headwinds.
Background
Ferrari announced its first fully electric model, the Luce, and reported Q3 results with a 7% revenue increase.
Ticker impact
Ferrari disclosed that its new Luce EV is fully allocated through 2028 and raised its 2026 revenue forecast.
likely upside as market prices in stronger demand and raised guidance
First report of full allocation and upgraded revenue forecast provides fresh, material information.
Market effects
Boosts confidence in luxury EV segment and may lift peers in high‑end automotive space.
Positive for European luxury car makers and related suppliers.
Limited to automotive sector; no broad market effect.
Counterpoint
Demand could be overstated; high price may limit broader adoption.
Key entities
- CompanyFerrari N.V.
Italian luxury car manufacturer listed on NYSE as RACE.
- ExecutiveBenedetto Vigna
CEO of Ferrari who provided the demand update.


