Ferrari's order book reaches into 2028; two more launches are still to come this year.
Ferrari reported Q3 2026 net revenues of €1.9 billion, up 7% YoY, with operating profit of €563 million and EPS of €2.44. CEO Benedetto Vigna highlighted a strong order book extending into 2028 and two more launches planned for the year. The company upgraded its 2026 guidance, citing stronger personalizations and lower currency headwinds. Ferrari also announced share repurchases under its multi-year buyback program.
How this was made
The 30-second read
Why it matters
The combination of higher reported profitability and an upgraded full-year outlook, plus an order book extending into 2028, is likely to shift expectations for 2026 earnings power and delivery visibility.
Market read
Traders get a fresh earnings-and-guidance datapoint with explicit upgraded targets and longer-dated order visibility, which can drive repricing of forward estimates.
What to watch
The article highlights stronger personalizations and lower FX headwinds, so investors may scrutinize whether these drivers are sustainable versus one-off FX and mix effects.
Background
Ferrari reported preliminary unaudited Q3 and nine-month results and simultaneously upgraded its 2026 guidance, citing stronger personalizations and reduced currency headwinds.
Ticker impact
Ferrari raised 2026 guidance and said its order book now reaches into 2028, with two more launches still to come this year.
Likely upward bias as traders price in stronger 2026 profitability and improved visibility into 2028 deliveries.
The article is a company results and guidance update with explicit upgraded targets and a new demand-visibility statement (order book into 2028).
Market effects
Luxury auto peers may see read-across demand confidence if Ferrari’s personalization mix and order visibility hold.
Limited direct regional spillover beyond European luxury sentiment.
Supports global luxury discretionary sentiment, especially for premium sports-car demand and brand monetization.
Counterpoint
Guidance is still conditioned on visibility around Middle East crisis effects, so macro/geopolitical volatility could reintroduce uncertainty.
Key entities
- companyFerrari N.V.
Luxury sports-car manufacturer reporting Q3 and nine-month preliminary results and upgrading 2026 guidance.
- personBenedetto Vigna
Ferrari CEO quoted on order book visibility and guidance upgrade.



