Ford's 'quasi-'80s mode' lets drivers select what data is shared
General Motors was fined $220 million for selling driver data collected via its Smart Driver program, according to Reuters. Ford launched a 'Privacy Promise' website allowing drivers to select what data is collected, with options to limit data sharing. GM's settlement requires obtaining express consent before collecting or sharing data. Ford's Chief Privacy Officer noted that users can opt out to create a 'quasi-’80s mode' car, though some features may be lost.
How this was made
The 30-second read
Why it matters
Regulatory actions against GM and proactive privacy tools from Ford signal a shift toward stricter data governance in the auto industry.
Market read
Both companies face immediate financial and strategic impacts from privacy‑related developments.
What to watch
Potential for new premium services that respect privacy, creating differentiated revenue streams.
Background
Automakers are under increasing pressure to balance connected‑car revenue models with consumer privacy expectations.
Ticker impact
General Motors was fined $220 million for selling driver data via its Smart Driver program.
likely pressure as the market prices in the $220 M expense
A large regulatory penalty directly hits earnings and could affect future data‑service initiatives.
Market effects
Highlights growing regulatory scrutiny of automotive data practices, affecting the broader connected‑car sector.
U.S. auto manufacturers may see modest valuation adjustments as privacy costs rise.
Sets a precedent for global automakers facing data‑privacy enforcement.
Counterpoint
Privacy features could boost consumer trust and long‑term brand loyalty, offsetting short‑term revenue loss.
Key entities
- companyFord Motor Co.
U.S. automaker introducing a driver data opt‑out website.
- companyGeneral Motors Co.
U.S. automaker fined $220 M for selling driver data.



