GM’s $220 million data scandal: Your car was making money while you were driving
General Motors agreed to pay $220 million to settle a multistate investigation into allegations that it collected and sold identifiable driving and location information from its OnStar Smart Driver program between 2016 and 2024. The settlement does not include consumer restitution, and GM did not admit wrongdoing. According to court documents, GM earned revenue through agreements with data brokers and other automakers, including Verisk, Honda, and Hyundai.
How this was made

The 30-second read
Why it matters
The $220 million payout is material for GM and may trigger broader scrutiny of data practices across the auto industry.
Market read
First report of GM's $220 M settlement introduces new legal risk and may depress the stock while prompting industry‑wide privacy reviews.
What to watch
Potential revenue from future data‑licensing agreements and the impact of the settlement on GM's relationship with insurers.
Background
General Motors' OnStar Smart Driver program collected detailed driving data from 2016‑2024, which was sold to insurers and data brokers. The settlement includes new privacy requirements but no consumer restitution.
Ticker impact
GM disclosed a $220 million settlement with 36 states over its OnStar data‑selling program, marking the first public report of the settlement details.
likely modest downside as the market prices in the settlement expense and regulatory scrutiny
A multi‑state settlement of this size is material and new, prompting traders to adjust valuations for legal risk.
Market effects
Highlights privacy and data‑monetization risks for the broader automotive and telematics sector.
U.S. auto stocks may see slight pressure as regulators focus on data‑selling practices.
Sets a precedent for global automakers handling driver data, potentially influencing overseas privacy regulations.
Counterpoint
The settlement could be seen as a one‑off cost that clears regulatory uncertainty, allowing GM to refocus on growth initiatives.
Key entities
- companyGeneral Motors
U.S. automaker settling a multistate data‑privacy lawsuit.
- companyVerisk
Data broker that licensed GM driving data to insurers.
- companyWejo
British connected‑car firm that partnered with GM and later filed for bankruptcy.


