Yi Steven sold $6.4M of MAX
Yi Steven (See Remarks) sold 420,000 shares of MediaAlpha, Inc. (MAX) at an average of $15.12 ($14.78–$15.50, $6.35M total) across 3 trades over 2026-11-02 to 2026-11-04 under a Rule 10b5-1 trading plan.
How this was made
The 30-second read
Why it matters
The filing provides the first public disclosure of the insider's divestiture, offering traders fresh data on potential sentiment shifts.
Market read
First‑report insider sale of $6.3 M may influence short‑term price action in MAX.
What to watch
The insider retains a large stake (1.89M shares) and the sale was executed over three days, possibly for tax or diversification reasons.
Background
SEC Form 4 filing by MediaAlpha, Inc. (MAX) reporting an officer's open‑market sale under a 10b5‑1 plan.
Ticker impact
Form 4 disclosed officer Yi Steven sold 420,000 shares of MediaAlpha (MAX) for $6.35M via a 10b5‑1 plan.
likely downward pressure as the market prices in the insider sale
The sale is a primary filing, sizable for a mid‑cap, and the insider is an officer, which traders often view as a bearish signal.
Market effects
Minimal impact on the broader media sector; only a single insider transaction.
No regional effect beyond the company's share price.
Limited to investors tracking insider activity in US‑listed media stocks.
Counterpoint
The sale could be a routine liquidity event under a pre‑arranged 10b5‑1 plan, not a confidence signal.
Key entities
- companyMediaAlpha, Inc.
US‑listed media company (ticker MAX).
- insiderYi Steven
Officer and director of MediaAlpha.
