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SEC EDGAR$MAX

Nonko Eugene sold $1.9M of MAX

Nonko Eugene sold 130,090 shares of MediaAlpha, Inc. (MAX) at an average of $14.83 ($14.79–$15.25, $1.93M total) across 3 trades over 2026-11-02 to 2026-11-04 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Nonko Eugene
Published Nov 5, 2026, 1:36 AM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Nov 5, 2026, 2:05 AM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$MAX
Bearish
medium confidence
Mentioned
$MAX
Relevance
5/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$MAXBearishLow
01

Why it matters

The disclosed sale may prompt short‑term price pressure but lacks broader market implications.

02

Market read

A director's $1.9M stock sale is a modest, but material, insider event for the company.

03

What to watch

Potential upcoming corporate actions or financing needs not disclosed.

Relevance 5/10Novelty 4/10Timing: after-hours filing

Background

SEC Form 4 filing discloses an insider transaction by a director.

Company-level read

Ticker impact

$MAXBearishMedium confidence
Context

Director Nonko Eugene sold 130,090 shares of MediaAlpha for $1.93M via a 10b5‑1 plan, reducing his stake.

Expected impact

likely pressure as the market prices in the insider sale

Evidence & confidence

Director-level sale of $1.9M is material for a mid‑cap and may prompt short‑term downside.

Market effects

Sector

Minimal impact on the broader media sector.

Regional

Limited to investors tracking MediaAlpha.

Global

None

Counterpoint

What could challenge this read

The sale could be a routine liquidity event unrelated to fundamentals.

Key entities

  • company
    MediaAlpha, Inc.

    Public media company (ticker MAX).

  • person
    Nonko Eugene

    Director of MediaAlpha.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

MAX insider trading history →

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