BMO reiterates On Holding stock rating citing DTC miss
BMO Capital reiterated a Market Perform rating on On Holding AG (NYSE:ONON) with a $35.00 price target. The company reported Q3 2026 EPS of $0.54, beating estimates, but DTC sales missed expectations. Full-year sales guidance is in the low-20% range. Analysts have mixed views on ONON's prospects ahead of its November 10 earnings report.
How this was made
The 30-second read
Why it matters
The combination of an earnings beat and a higher price target from BMO may attract short‑term buyers, while mixed guidance tempers long‑term expectations.
Market read
Analyst upgrade and earnings beat provide a fresh, actionable catalyst for ONON, with modest upside potential.
What to watch
Potential supply‑chain constraints and the upcoming earnings release could add volatility.
Background
On Holding AG is a premium sportswear brand that recently reported Q3 results and received renewed analyst coverage.
Ticker impact
BMO reiterated a Market Perform rating on On Holding AG with a $35 price target and reported Q3 fiscal 2026 EPS of $0.54 beating estimates.
likely modest upside as the market prices in the earnings beat and higher price target.
The earnings beat and raised price target provide a fresh catalyst, but guidance remains modest and peers are mixed, limiting upside.
Market effects
The premium sportswear segment may see renewed interest as On Holding gains analyst support.
North American consumer discretionary sentiment could improve slightly.
Limited to the niche apparel market; no broad macro impact.
Counterpoint
The earnings beat may be modest and guidance weak, suggesting the stock could face pressure if growth stalls.
Key entities
- analystBMO Capital
Reiterated Market Perform rating and raised price target to $35.
- companyOn Holding AG
Swiss premium sportswear maker reporting Q3 fiscal 2026 results.
