Nonko Eugene sold $404K of MAX (indirect holdings)
Nonko Eugene sold 28,572 indirectly-held shares of MediaAlpha, Inc. (MAX) at an average of $14.13 ($14.01–$14.25, $0.40M total) across 3 trades over 2026-11-09 to 2026-11-11 under a Rule 10b5-1 trading plan.
How this was made
The 30-second read
Why it matters
The disclosed sale reduces the director's stake and may be interpreted as a mild bearish signal, though the size is relatively small.
Market read
The filing provides fresh data on insider holdings, offering a modest trading cue for MAX.
What to watch
The 10b5-1 plan pre‑arranged nature may mitigate negative interpretation.
Background
SEC Form 4 filing discloses insider transactions; such filings are primary sources for insider activity.
Ticker impact
Director Nonko Eugene sold $404K of MAX shares via a 10b5-1 plan, reducing his holdings to 429,856 shares.
likely slight downward pressure as the market prices the insider sell.
A director sale of ~0.1% of float is modest but can prompt short-term selling pressure.
Market effects
Minimal impact on the media sector; insider sales are routine.
No broader regional effect.
Limited to investors tracking MAX.
Counterpoint
The sale could be a routine liquidity event unrelated to company fundamentals.
Key entities
- CompanyMediaAlpha, Inc.
Public media company listed on NYSE under ticker MAX.
- IndividualNonko Eugene
Director of MediaAlpha who executed the sale.
