2 Growth Stocks Down Over 20% to Hold for 10 Years

On Holding (NYSE:ONON) and Dutch Bros (NYSE:BROS) have seen their shares fall over 20%. On reports 17.8% sales growth and record gross margins, maintaining full pricing. Dutch Bros sees 30% revenue growth and strong shop performance, with plans to expand locations. Both companies are expected to deliver long-term earnings growth.

Original reporting
Published Nov 15, 2026, 3:50 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Nov 15, 2026, 4:07 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
2 Growth Stocks Down Over 20% to Hold for 10 Years — source image
Decision brief

The 30-second read

$ONONNeutralLow
01

Why it matters

Both companies show strong operational metrics but face short-term price pressure; investors may consider them for long-term holds.

02

Market read

Provides a perspective on valuation and growth potential for two heavily discounted US-listed growth stocks.

03

What to watch

On Holding's record gross margin and Dutch Bros' high contribution margins suggest resilience not fully priced in.

Relevance 4/10Novelty 2/10Timing: none

Background

The article discusses two growth stocks that have fallen over 20% and evaluates their long-term prospects.

Company-level read

Ticker impact

$ONONNeutralMedium confidence
Context

On Holding shares fell 7.5% after Q3 results and are down 24% YTD, with sales growth below outlook.

Expected impact

likely modest upside over the next decade as earnings grow, but short-term pressure remains.

Evidence & confidence

Earnings miss and guidance below expectations drive near-term downside; forward P/E of 17 and 25% earnings growth suggest long-term upside.

$BROSNeutralMedium confidence
Context

Dutch Bros stock down 43% YTD, Q3 revenue grew 30% to $550M, with expansion plans to 2,029 stores by 2029.

Expected impact

possible gradual recovery as new stores generate cash flow, but volatility may persist.

Evidence & confidence

Robust top-line growth and high contribution margins support a longer-term upside despite current discount.

Market effects

Highlights challenges for growth-oriented consumer discretionary stocks amid higher discounting.

US-listed consumer stocks may see broader pressure as investors reassess valuation multiples.

Limited; primarily relevant to investors tracking US growth stocks.

Counterpoint

Long-term fundamentals and margin expansion could make these stocks attractive entry points despite current declines.

Key entities

  • On Holding

    Swiss premium footwear and apparel maker listed on NYSE as ONON.

  • Dutch Bros

    US drive‑thru coffee chain listed on NYSE as BROS.

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BofA reiterated a Buy rating and $43 target for On Holding (ONON). Q3 sales growth slowed to 25% but is expected to rebound. Wholesale sales exceeded estimates, and margins are addressed through cost reductions. Q3 earnings beat estimates with $0.54 EPS and $931.4M revenue. Analysts have mixed outlooks, with targets ranging from $40 to $43.

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On Holding Stock Rises as KeyBanc Backs Fourth-Quarter Pickup

On Holding AG (ONON) rose 4.70% premarket after KeyBanc raised its price target to $42, citing expected Q4 growth and long-term margin expansion. KeyBanc noted Q3 wholesale beat estimates, while direct-to-consumer sales underperformed. Goldman Sachs and Truist Securities expressed caution on margins and Asia-Pacific trends.

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ON Q3 Earnings Call Highlights

On Holding AG (NYSE: ONON) reported Q3 growth in footwear (16%), apparel (38%), and accessories (40.2%). The Cloudsurfer 3 shoe had strong initial sales. The company plans to expand production capacity and launch new products in football and golf. On reiterated its full-year sales growth forecast of low 20% and raised its gross margin outlook to around 66% (67.5% including tariff refunds).