Naver payments vs Kakao chats: Battle to capture everyday data in AI era
Naver and Kakao are competing to collect “everyday” user data to power AI agents. Naver plans to link offline visit and payment data from N Pay Connect with search and booking under one ID, and reported Q2 N Pay payment volume of 25.2 trillion won, up 21% YoY. Kakao targets intent from KakaoTalk chats, including a partnership with Coupang Eats.









