Big firms locking down advisors with pay in 2027
Major brokerage firms like UBS, Ameriprise, Morgan Stanley, and Merrill Lynch are implementing retention bonuses and deferred compensation to prevent advisors from leaving for independent RIAs. Advisor attrition at the Big Four wirehouses increased significantly in 2026, with a net loss of 517 advisors in the first half of the year. Ameriprise and UBS are introducing retention bonuses, while Morgan Stanley and Merrill Lynch are sticking to traditional pay structures.




