SEC Form 4Coverage since May 29, 2026
$BFH insider trading
Over the last 12 months, Bread Financial Holdings insiders reported no purchases and 4 sales totaling $1.6M across SEC Form 4 filings. 75% of the activity was filed under pre-arranged 10b5-1 trading plans.
- Bought · 12m
- — 0 events
- Sold · 12m
- $1.6M 4 events
- Events · 12m
- 4 Form 4 filings, grouped
- Insiders · 12m
- 2 distinct reporters
- 10b5-1 share
- 75% pre-arranged plans
Side
Price · $BFH · 12Mvia TradingView
Top insiders · 12m
Andretta Ralph JPresident and CEO3× · $1.3M
Lakhwara Praniti—1× · $297K
All insider trades
4 events
| Date | Insider | Type | Shares | Avg price | Value | Δ stake | Marks |
|---|---|---|---|---|---|---|---|
| Jul 28, 2026 | Lakhwara PranitiD | ▼ Sale | 2,802 | $106.12 | $297K | -38.6% | — |
| May 29, 2026 | Andretta Ralph JPresident and CEO · O·D | ▼ Sale | 1,000 | $89.57 | $90K | -0.2% | plan |
| May 29, 2026 | Andretta Ralph JPresident and CEO · O·D | ▼ Sale | 12,500 | $89.17 | $1.1M | -2.1% | plan |
| May 29, 2026 | Andretta Ralph JPresident and CEO · O·D | ▼ Sale | 1,500 | $88.23 | $132K | -0.3% | plan |
About Form 4
Corporate insiders — officers, directors and 10%+ owners — must report their trades to the SEC on Form 4 within two business days. We group each filing's transactions into one economic event (a laddered 10b5-1 sale is one event, not 25 rows), flag pre-arranged plans and late filings, and link every event to its AI-scored article in the $BFH feed.