CNH on agtech adoption: Farmer survey underscores why ROI is essential
CNH Industrial reported results from its Farmer Pulse: The AgTech Adoption Edition survey of 217 U.S. and Canada farmer and rancher customers. CNH said 71% view precision tech as important, 78% expect to invest more in five years, and 56% cite cost as a key barrier. CNH targets ROI within two years and highlights demand for integrated tech.




