$DBGI

Digital Brands Group, Inc.

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College sports merch fuels $100M forecast at Digital Brands Group

Digital Brands Group (NASDAQ: DBGI) forecasts revenue of $55 million to $65 million and free cash flow of $2.5 million to $3.5 million for 2026. The company also projects revenue of $100 million to $115 million and free cash flow of $10 million to $12 million for the period of July 1, 2026, through June 30, 2027, driven by its expanding collegiate licensing program and an apparel licensing agreement with Global Combat Collective. DBG plans to limit university partnerships to optimize NIL integration and product execution, leveraging influencer collaborations and monthly product drops for major sporting events.

Digital Brands Group Enters 3-Year NIL Consulting Pact With Athlete Capital Sports; $3M Stock Consideration

Digital Brands Group (DBGI) has signed a three-year consulting agreement with Athlete Capital Sports to engage in Penn State's name, image, and likeness (NIL) program. The agreement involves a $3 million stock consideration and an annual investment of $500,000 by Digital Brands Group into University student-athlete funds. The company's CEO will hold proxy voting rights over the issued shares, and a resale registration statement will be filed by April 26, 2026.

Buy new Colorado Buffs gear, send NIL cash to athletes and get $25 off

Digital Brands Group (NASDAQ: DBGI) has launched an AVO apparel line for the University of Colorado, marking its third university collaboration under its Name, Image, and Likeness (NIL) strategic initiative. Customers can use the code SKOBuffs for a $25 gift card until March 31, 2026, with every purchase supporting the university's student-athletes through NIL contributions. This move expands DBGI's presence in the growing global licensed sports merchandise market, projected to reach $49.0 billion by 2030.