Why are Chinese shoppers choosing skincare over luxury bags?
Reuters reports that Chinese consumers are shifting from luxury handbags to prestige skincare as property weakness and softer confidence make prices more decisive. Analysts cite higher “intention to spend” in prestige beauty than leather goods. L’Oréal says luxury dermatological skincare grows about 7% in China, with Luxe up 10%. Estée Lauder expects faster growth in FY2027.



