Banks Put Transaction Data to Work in Commerce Media
Citi, JPMorgan Chase, and Mastercard are expanding into commerce media, using transaction data from millions of customers to help advertisers target and measure campaigns. Citi launched Citi Commerce Media, leveraging insights from 70 million customers and 6.5 billion annual transactions. Research shows significant revenue potential, with $42.4 billion in missed offers in recent spending. Banks see commerce media as a new revenue stream alongside interchange fees.




