EXCLUSIVE: J.Jill Taps Influencers for the First Time
J.Jill Inc. said it launched its first influencer-led denim campaign, featuring “real women” across ages and sizes on its catalogue, website, social media, and in-store graphics, according to CEO Mary Ellen Coyne. The brand is expanding denim fits and washes, with jeans priced $89 to $119. J.Jill reported Q1 FY2026 net sales down 6% to $144.4M and FY2026 net sales down 2.3% to $596.5M.




