CEO of KB Home, Rob McGibney, has a plan to tempt first-time buyers into the market
KB Home CEO Rob McGibney said the company is shifting toward built-to-order homes to attract first-time buyers. Built-to-order accounted for 73% of net orders in Q2, up from 57% a year earlier. He also cited rising first-time buyer ages and affordability constraints, aiming to improve affordability by focusing on what buyers value.



