Why more builder discounts are not unlocking new-home demand
New-home sales prices hit a 5-year low in July, and builder confidence fell to a 1-year low in September, according to NAHB/Wells Fargo. Builders are offering discounts and incentives, but demand remains weak due to high mortgage rates, material costs, and labor shortages. Creative Homes and Bridge Tower Group report choppy sales, while renting remains cheaper than buying. LGI Homes and Smith Douglas Homes noted affordability challenges during earnings calls. (350 characters)





