Is Kodak becoming a zombie brand?
The article discusses Kodak brand licensing and argues that “Kodak cameras” sold by third parties are not products from the original Eastman Kodak. It says CEWE is acquiring the Kodak Moments retail print business from Kodak Alaris, a Kodak licensee, and that CEWE plans to keep the 60,000-photo kiosk network branded Kodak Moments. It cites Eastman Kodak’s 2012 Chapter 11 filing.


