Australians buy more premium smartphones, Telsyte says
Telsyte reports Australian smartphone sales of 3.87 million units in H1 2026, up 1% y/y. Premium phones above AUD 1,000 were 56% of sales, and ultra-premium above AUD 2,000 were over one-fifth. Apple had 49.4% share; iPhone sales rose 7% while Android fell 5%. Telsyte forecasts 8.4 million sales in 2026, down 3%.






