NIQ, Similarweb Advance Agentic Commerce Metrics
NIQ (NYSE: NIQ) and Similarweb (NYSE: SMWB) announced a collaboration to develop a solution for measuring AI-driven commerce. The tool, set to launch in Q4 2026, will track consumer intent, product visibility, and AI-driven traffic and conversion. NIQ will provide product and sales intelligence, while Similarweb contributes digital data on AI consumer behavior.





