NIQ Global Intelligence plc: NIQ Expands Product Intelligence Across Western Europe, Strengthening the Foundation for AI-Driven Commerce
NIQ (NYSE: NIQ) expanded its Product Insights (NPI) across Western Europe, enhancing product intelligence for brands and retailers. NPI connects product attributes with market performance, helping clients understand shopper choice and category growth. According to NIQ, 41% of Western European consumers are willing to pay more for elevated ingredients, and specific product benefits outpace broader category growth. The expansion supports AI-driven commerce decisions.





