Nielsen Consumer LLC: NIQ Expands Shopper Experience Platform to Improve Product Discovery in AI-Powered Shopping
NielsenIQ (NIQ) expanded its Shopper Experience Platform with new optimization capabilities and a CONTENT Framework to improve product discovery. The platform evaluates product content and imagery, helping brands identify gaps and prioritize improvements for better visibility across retail and AI-powered shopping channels. According to NIQ, 55% of global consumers report being influenced by AI tools in household purchases. The new capabilities are available in the U.S., U.K., and Ireland.
