OptimizeRx Corp. And The Trade Desk Bring Net New Authenticated HCP Reach To The Trade Desk Through OpenPath
OptimizeRx Corp. integrated its authenticated point-of-care inventory with The Trade Desk's OpenPath, enabling advertisers to access its network of 400+ EHR systems and 800,000 verified HCPs. The move expands healthcare inventory for life sciences advertisers and is expected to launch in Q4 2026.




