Sony Pictures Entertainment Names PubMatic Its Preferred Programmatic Advertising Partner
PubMatic (PUBM) was chosen by Sony Pictures Entertainment (SPE) as its preferred programmatic advertising partner for 'LIVE TV on PS5,' launching August 31, 2026. The partnership aims to provide premium inventory and audience insights to advertisers, reducing complexity in accessing streaming video. SPE's Jason White highlighted the opportunity to reach engaged PlayStation audiences. PubMatic's platform supports audience discovery, activation, and measurement.

