Reed’s shares rise as cost improvements offset weaker second-quarter revenue
Reed’s Inc. (AMEX:REED) shares rose 6.88% premarket after Q2 results. Revenue fell 21% to $7.5M, below $9.62M consensus. Adjusted loss was $0.36 per share versus a $0.17 expected loss. Gross margin improved to 24% from 8% as inventory write-offs dropped, while operating costs and operating cash use improved.

