Over the last 12 months, Reformation insiders reported no purchases and 3 sales totaling $60.9M across SEC Form 4 filings.
| Date | Insider | Type | Shares | Avg price | Value | Δ stake | Marks |
|---|---|---|---|---|---|---|---|
| Jul 31, 2026 | Borenstein HaliCEO and President · O·D | ▽ Sale to issuer | 170,876 | $13.95 | $2.4M | -13.1% | — |
| Jul 31, 2026 | Refo SCSp10% | ▼ Sale | 2,987,199 | $13.95 | $41.7M | -9.3% | — |
| Jul 29, 2026 | Aflalo YaelD·10% | ▼ Sale | 1,204,029 | $13.95 | $16.8M | -9.3% | indirect |
Corporate insiders — officers, directors and 10%+ owners — must report their trades to the SEC on Form 4 within two business days. We group each filing's transactions into one economic event (a laddered 10b5-1 sale is one event, not 25 rows), flag pre-arranged plans and late filings, and link every event to its AI-scored article in the $REF feed.