Good things are coming in smaller packages as household budgets tighten
Executives at Coca-Cola, Mondelez, Procter & Gamble, and Hershey said consumers are responding to smaller, lower-priced pack sizes as household budgets tighten. Coca-Cola highlighted mini-cans at lower entry prices. Mondelez is developing new pack sizes and pricing. P&G emphasized value per dollar and promotions. Hershey said it completed retail pack-size transitions amid higher cocoa costs.





