‘US Consumption of Alcoholic Beverages Is at Historic Lows’: Heineken Hires GLP
US alcohol consumption is at historic lows, impacting beer companies. Boston Beer (SAM) missed Q2 EPS by 24% with depletions down 6%, while Molson Coors (TAP) saw US shipments fall 7%. Heineken's CEO called GLP-1's impact on drinking habits 'inconclusive.' Molson Coors is investing in beyond-beer products to offset a guided 11-15% EPS decline in 2026.


