Over the last 12 months, SoFi Technologies insiders reported 7 buys totaling $2.5M and 18 sales totaling $14.2M across SEC Form 4 filings. 64% of those filings were made under pre-arranged 10b5-1 trading plans.
Scroll the table sideways for price, value and marks.
| Date | Insider | Type | Shares | Avg price | Value | Δ stake | Marks |
|---|---|---|---|---|---|---|---|
| Aug 20, 2026 | Keough KelliEVP, GBUL, SIPS · O | ▼ Sale | 11,286 | $18 | $203K | -3.1% | plan |
| Jul 20, 2026 | Keough KelliEVP, GBUL, SIPS · O | ▼ Sale | 10,954 | $17.19 | $188K | -2.9% | plan |
| Jun 22, 2026 | Keough KelliEVP, GBUL, SIPS · O | ▼ Sale | 10,954 | $17.35 | $190K | -2.8% | plan |
| Jun 18, 2026 | Lavet Robert SGeneral Counsel · O | ▼ Sale | 1,188 | $17.55 | $21K | -1.3% | — |
| Jun 17, 2026 | Rishel JeremyChief Technology Officer · O | ▼ Sale | 102,123 | $17.78 | $1.8M | -10.2% | plan |
| Jun 16, 2026 | Noto AnthonyChief Executive Officer · O·D | ▲ Buy | 13,888 | $18.06 | $251K | +0.1% | — |
| May 11, 2026 | Noto AnthonyChief Executive Officer · O·D | ▲ Buy | 15,545 | $16 | $249K | +0.1% | — |
| May 8, 2026 | Noto AnthonyChief Executive Officer · O·D | ▲ Buy | 15,878 | $15.73 | $250K | +0.1% | — |
| Apr 21, 2026 | Keough KelliEVP, GBUL, SIPS · O | ▼ Sale | 9,742 | $19.25 | $188K | -2.8% | plan |
| Mar 20, 2026 | Keough KelliEVP, GBUL, SIPS · O | ▼ Sale | 9,742 | $16.94 | $165K | -2.8% | plan |
| Mar 18, 2026 | Rishel JeremyChief Technology Officer · O | ▼ Sale | 94,958 | $17.43 | $1.7M | -10.2% | plan |
| Mar 17, 2026 | Noto AnthonyChief Executive Officer · O·D | ▲ Buy | 28,900 | $17.32 | $501K | +0.2% | — |
| Mar 2, 2026 | Noto AnthonyChief Executive Officer · O·D | ▲ Buy | 56,000 | $17.88 | $1.0M | +0.5% | — |
| Feb 20, 2026 | Keough KelliEVP, GBUL, SIPS · O | ▼ Sale | 9,755 | $18.87 | $184K | -3.2% | plan |
| Feb 6, 2026 | Freiberg Steven JD | ▼ Sale | 94,225 | $20.31 | $1.9M | -13.8% | — |
| Feb 6, 2026 | Lavet Robert SGeneral Counsel · O | ▲ Buy | 5,000 | $21.04 | $105K | +41.1% | indirect |
| Feb 5, 2026 | Schuppenhauer EricEVP GBUL Borrow · O | ▲ Buy | 5,000 | $19.93 | $100K | +2.2% | — |
| Jan 20, 2026 | Keough KelliEVP, GBUL, SIPS · O | ▼ Sale | 9,468 | $25.75 | $244K | -3% | plan |
| Dec 23, 2025 | Keough KelliEVP, GBUL, SIPS · O | ▼ Sale | 9,468 | $27.14 | $257K | -2.9% | plan |
| Dec 17, 2025 | Rishel JeremyChief Technology Officer · O | ▼ Sale | 91,837 | $26.64 | $2.4M | -10.4% | plan |
| Nov 21, 2025 | Pinto ArunChief Risk Officer · O | ▼ Sale | 46,132 | $24.76 | $1.1M | -25% | plan |
| Nov 20, 2025 | Keough KelliEVP, GBUL, SIPS · O | ▼ Sale | 10,340 | $26.43 | $273K | -3.8% | plan |
| Oct 20, 2025 | Keough KelliEVP, GBUL, SIPS · O | ▼ Sale | 10,036 | $28.33 | $284K | -3.5% | plan |
| Sep 18, 2025 | Keough KelliEVP, GBUL, SIPS · O | ▼ Sale | 10,036 | $27.86 | $280K | -3.4% | plan |
| Sep 18, 2025 | Rishel JeremyChief Technology Officer · O | ▼ Sale | 98,733 | $27.5 | $2.7M | -11.5% | plan |
| Aug 20, 2025 | Keough KelliEVP, GBUL, SIPS · O | ▼ Sale | 10,578 | $22.13 | $234K | -4.3% | plan |
The same Form 4 data over REST or MCP, already grouped into events with the plan flag and the dollar value read. A free key does 100 calls a day and needs no card. Prefer email? SoFi Technologies filings can reach your inbox instead.
Corporate insiders — officers, directors and 10%+ owners — must report their trades to the SEC on Form 4 within two business days. This page shows open-market activity: purchases (code P), sales (S) and dispositions back to the issuer (D). Scheduled compensation events such as stock grants and option exercises are also filed on Form 4 but carry no trading signal, so they are not shown and counts here can be lower than the raw EDGAR filing total. We group each filing's transactions into one economic event (a laddered 10b5-1 sale is one event, not 25 rows), flag pre-arranged plans and late filings, and link every event to its AI-scored article in the $SOFI feed.